Writers used to have two options for their books – a traditional publishing company or self-publishing. One approach was a long shot; the other was incredibly expensive and risky. But in the last decade, a third option, hybrid publishing, has become increasingly popular. It appeals to new authors for various reasons and is particularly suited to an increasingly digital world.
Hybrid Publishers are Selective
While vanity publishers and self-publishing printing companies will publish any writer for the right price, hybrid publishers are selective. They aren’t willing to print out books just because someone waves a checkbook at them. Editors at hybrid publishers carefully review all submissions and determine potential, then work with authors to ensure the final version is perfect.
Hybrid Publishers are Personal
Most hybrid publishers assign a single point of contact to each author. This person will work with the writer personally and be available when they have questions. Because they are smaller and more agile, these publishing houses can create a rapport with their authors and guide them through the process. In today’s increasingly impersonal world, the appeal of working with an individual or team focused on each writer’s success is a great comfort.
Authors Have More Control with Hybrid Publishing
A natural outgrowth of the personal relationship between the publishers and their authors is the increased control writers have through hybrid publishing. Today’s writers are less willing to be faceless, anonymous clients among many others at traditional publishing houses. They want input into decisions, including the look of the book covers and the marketing plan for their works. Hybrid publishing appeals to these writers because it is more collaborative and more respectful of the author.
Turnaround Time is Quicker with Hybrid Publishing
It’s a fast-paced world, and people’s interests shift rapidly. Hybrid publishers can often get a book from the first round of edits to published in just a few months. For writers who are riding the crest of a trend, this can be crucial to their success. Traditional publishers often have such a long publishing timeline (it can be two years or more between accepting a manuscript and publishing it) that interest in the topic has already peaked and subsided.
They Have the Same Resources as Traditional Publishers
While traditional publishing houses have always produced books with fabulous cover art and high-quality paper, print, and bindings, this wasn’t the case with vanity publishers. Hybrid publishers, however, are invested in the success of each book, so they create books that rival the quality of even the biggest publishers. Many of the cover artists who work for traditional publishers also create artwork for hybrid publishing houses.
Hybrid Publishing Houses Are Social Media Savvy
The book publishing industry has always been known for being slow to change. Traditional book signings and book tours continue to be a significant part of their marketing efforts and are usually only for the most recognizable names on their list of authors. Hybrid publishing houses jumped onto the Internet bandwagon early and enthusiastically, offering virtual book tours, complete websites, and unique opportunities to reach younger, tech-savvy readers through a wide range of social media outlets. E-book publishing enables authors to reach millions of readers through Amazon and other popular electronic book suppliers.
The world is changing rapidly, never more so than in the last few years, and hybrid book publishing is rising to the challenge. While traditional publishing continues to lumber along, hybrid publishers are leaping into the future and taking their authors with them.
Dudley Court Press
Dudley Court Press works with writers like you every day. As a full-service, hybrid publishing house, we help thoughtful people write their books to achieve publishing success. Contact us to discuss our assisted self-publishing option today.
For more information, including about DCP’s latest programs, please get in touch at +1-520-329-2729 or publisher@DudleyCourtPress.com. We’ve recently launched our latest program, Memoir Writing for Non-Writers. This comprehensive, 10-week course helps you turn your memories into a compelling memoir!