Hybrid publishing is increasingly popular with writers, especially first-time authors. Hybrid publishers offer a great deal of control over your manuscript combined with the resources and expertise of a team of editors, designers, marketers, and other publishing professionals. Use caution, however, when comparing hybrid publishers. They don’t all offer the same services, and the services they offer can vary wildly in quality. When talking to hybrid publishers, ask some questions that can help you eliminate hybrid publishing companies that may not give you what you need.
1. What Is Included In Your Services?
Not all hybrid publishers offer a complete suite of services. Some are simply the next step up from self-publishing. If you’re looking for a range of services, make sure the publisher offers everything you need. Ask about editing, proofreading, cover design, marketing, and distribution services. If they don’t provide all of these, you may want to consider a hybrid publisher with a complete package.
2. How Hands-On is Your Approach?
Hybrid publishing should be a team approach. If the publisher wants you to send in your manuscript and let them do everything, you will lose control. On the other hand, you should expect to rely on their professional investment in making your book a success. This is a delicate balance. It’s also one of the most critical aspects of hybrid publishing. Will you be able to talk to the head of your team when you have questions? How accessible will the design team be when creating your book cover? As a part of the marketing efforts, how involved will you be?
3. What Kind of Guidance Do You Provide as a Hybrid Publisher?
If the short answer is, “We copy edit your manuscript,” that’s not enough. You can pay anyone to check for grammatical errors and spelling mistakes. A good hybrid publishing house will require that your book meets traditional publishing standards for content, flow, structure, etc.
4. What Types of Publishing Do You Handle?
Full-service hybrid publishers should offer:
- Hardcover books
These formats ensure you’re reaching readers through every available format. They should also handle distribution online and in bookstores and have a comprehensive marketing program.
5. How Do Your Handle Distribution and Marketing?
A reputable hybrid publisher will have connections in the book trade and an impressive network of marketing outlets. The company should provide professional cover art, bound or digital galleys, book review opportunities, guidance on gaining testimonials and author interview opportunities, sell sheets, and more. They should also have a healthy online presence for promoting your book.
However, hybrid publishers who say you don’t have to be a part of the marketing process aren’t being honest. You need to become a part of the process, or your book will not be successful. You will need to be an active participant in social media, outreach, interviews, and other aspects of promoting your book. Ask the publisher what your role will be and how you will work together.
Dudley Court Press
Dudley Court Press works with writers like you every day. As a full-service, hybrid publishing house, we partner with thoughtful people to help them write their books and become successful published authors.
Are you interested in Self-Publishing, but could use some assistance. Check out our Assisted Self-Publishing Program.
For more information, including about DCP’s services please get in touch at publisher@DudleyCourtPress.com.