What NOT to Do If You Want to Sell Your Book

What NOT to Do If You Want to Sell Your Book

Take stock of your assumptions and efforts for book promotion. Are you doing what it takes to sell more copies of your book, or are you sabotaging your goals? As a writer and a publisher, I talk to many types of authors every day. Some authors simply enjoy the process...
Getting to Know Your Book’s Target Audience

Getting to Know Your Book’s Target Audience

Who are you writing for? What do they want? How can you make your book an irresistible purchase? Before you write another word, it’s time to answer some fundamental questions, like which type of writer are you? Some writers write their book and then think about the...
Book Marketing Strategies

Book Marketing Strategies

As a reader, you know there are a lot of great books out there. Some even have the potential to change your life, if only you knew about them and could be convinced that they were right for you. As an author, you want your own book to fall into that must-have category...
How to Promote Your Book

How to Promote Your Book

Many people like to read and buy books (also, the holidays will soon be here again), but how will readers find your book and learn enough about it to know that your book is what they need? Unfortunately, books don’t sell themselves, no matter how high their quality...