James Sheridan blends psychology, anthropology, and genetic science to deliver a breakthrough self-improvement concept which he presents in everyday language in his new book The YOU Code. Based on deep study of the work of psychologist Carl Jung and philosopher Friedrich Nietzsche, along with research in genetic sciences and anthropology, Sheridan’s Genetypal Theory has been tested and honed in workshops, trials and focus groups over the past decade. Thousands of people from a cross section of nationalities and backgrounds consistently and reliably have found true meaning and purpose in their lives using Sheridan’s genetypal framework.

A student of history, business, and science in London, Sheridan became a 737 aircraft captain and then retired early to pursue his interests in psychology, finance and real estate. He is a speaker, an award-winning copywriter, and has consulted for Nasdaq and Inc. 5000 companies. His first book, The Pandora Prescription, became an international bestseller.

James Sheridan received the Pinnacle Book Achievement Award for his book The YOU Code.