Authors become speakers; speakers become authors. There’s an obvious and beneficial connection between the two roles. 6 steps to approach a speaker’s bureau for increased speaking engagementsWhether you’ve been a speaker, or you’re new to the speaking world, perhaps you’ve considered approaching a speaker’s bureau to help you gain more visibility and more speaking engagements.

Speakers’ bureaus generally look for clients who are already accomplished speakers. They want to see that you have a track record, as a professional, paid speaker for various groups over a period of time. While you’re building your track record, you should also build up the assets that make you attractive to a speakers’ bureau.

My colleague Andrea Gold heads the nationally recognized Gold Stars Speakers Bureau based in Tucson, AZ.  She says that anyone seeking representation by a speakers’ bureau should be prepared with these six assets:

  1. Commissionable Fee Menu
  2. High Resolution Headshot(s)
  3. Video Demo that’s updated and engaging
  4. Specific Talk Titles (descriptions are optional)
  5. Clearly Navigated Website with strong calls to action
  6. Well-Written Current Bio heaped with client benefits

She also suggests three additional assets that will help you stand out as a professional speaker. These important items are testimonials, a speaker one-sheet, and a list of books you’ve written.

If you are a speaker without a book, consider adding one to your arsenal of assets.

For more information on becoming a professional speaker, check out your local chapter of the National Speaker’s Association. You can learn plenty from those who are in the business.